At Elite we believe that your website is your strongest marketing tool and should work 24/7 for you! We create website development concepts that are effective in terms of a clean navigation and site structure, strong calls to action, fast to load and optimised for speed, and are visually aesthetic and appealing, engaging the visitor and ultimately converting them from a browser into a buyer.
We incorporate all the below elements and principles in our custom web designing :
Security – the most important Google ranking factor, your site needs to be secure and encrypted, all our websites have a valid SSL certificate to ensure the website is first and foremost secure
Speed – Website speed being a critical ranking factor, we ensure all our websites are optimised for speed by streamlining and utilising clean coding practices
User Experience (UX) is becoming more and more important. In fact, it will be a key ranking factor for Google moving forward. It’s about understanding your customer, their pain points, their journey, and delivering a positive and valuable online experience whilst applying the UX principles- we tie this element into every website build
Mobile Friendly – with the ever-increasing use of the web via mobile devices, websites need to be mobile responsive and perform on all mobile devices
Content Optimisation – there is a reason why ‘content is king’; we are here to help you refine your content strategy making sure you are hitting the mark with your keywords and tapping into your audience
Google Toolbox – Last by not least, Google Analytics on your site is imperative to understand the ‘numbers’ behind your website. We set up all our websites with this important tool and can report on key metrics to drive your business. Google Search Console – just as important, provides the ability for your site to be ‘indexed’ by Google